Our Impact

It’s clear to us that sustainability in tailormade travel is broken. We’re here to fix it.

A herd of elephants drinking from a watering hole surrounded my sand banks

The Problem

Most safari companies claim to sell sustainable travel – maybe they support a small school in Uganda and they have a sustainability icon on their website. We should demand more than that! What are you doing for conservation? How much carbon do you produce? How do you choose the partners you work with?

The Excuses

We’ve heard them all. Clients aren’t interested in sustainability. We specialise in luxury, not eco. We don’t have the resources to monitor our own impact. The shareholders don’t want to invest in sustainability. It’s time to challenge these excuses through action and leadership, to prove what can be done with purpose.

The Action

At Wild Paths our purpose drives us. All our partners must be aligned with our values and mission and as we (hopefully) grow all staff will be recruited based on their passion for our goals. We must be transparent in our philanthropy, our carbon cost and our wider community of experts, guides, clients and staff.

Our Impact

We want our world to be wilder. We seek greater biodiversity, and we want local communities to benefit from a more diverse and thriving environment. We support charities, foundations, and grassroots projects that align with this vision. For every trip we sell, we donate around 30% of our profit. This donation is split between local projects in the destination where the trip takes place.  Each year, we will publish an impact report, detailing the funds we’ve raised and how they’ve supported our chosen projects and charities.

Here are some of the charities and projects we will support this year.

South Africa - Wild Shots Outreach

The aim of Wild Shots Outreach (WSO) is to engage previously disadvantaged young Africans in wildlife and conservation through photography. Founded in 2015, this award-winning South African NGO prioritises government high school students and unemployed youth living adjacent to Africa’s National Parks. Despite living just a few kilometres from protected areas, these young people have never visited a wilderness area or seen wildlife firsthand. How will we save Africa’s wildlife and wild places if there is a complete disconnect with the local communities?

Learn More
5 people from 'wild shots' smiling at the camera with their arms around each other

Tanzania - Carbon Tanzania

Carbon Tanzania is a social enterprise that has overturned conventional landscape conservation in East Africa with its innovative, business-driven approach to protecting forests and wildlife. We help to make conservation an economic imperative for people, who need to see tangible benefits from efforts to protect their natural resources.

In 2020, Carbon Tanzania’s natural climate solutions benefited 63,000 indigenous and forest people and protected over 650,000 hectares of forest.

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aerial landscape shot of green trees and tree-covered mountains

Mara Elephant Trust

Mara Elephant Trust is a conservation organisation dedicated to protecting elephants in the Maasai Mara ecosystem in Kenya. It focuses on research, education, and community engagement to mitigate human-elephant conflict and ensure the long-term survival of elephants. The trust conducts scientific studies on elephant populations, their movements, and behaviour to develop effective conservation strategies. Through community outreach programs, it promotes coexistence between local communities and wildlife. Additionally, the trust tackles threats like poaching and habitat loss while raising awareness about the importance of elephants in the ecosystem. 

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A super close-up shot of an elephant's eye with long eyelashes

Secluded Africa Trust

Secluded Africa Trust is a conservation-focused organization dedicated to protecting Africa’s wildlife and natural habitats. It emphasizes sustainable tourism as a means to fund conservation efforts while promoting responsible travel practices. By partnering with local communities, the trust supports grassroots projects that encourage coexistence between humans and wildlife, addressing issues like poaching, habitat loss, and human-wildlife conflict. Secluded Africa Trust also invests in educational programs to raise awareness and train future conservationists. Its holistic approach includes habitat restoration, community engagement, and wildlife monitoring to ensure a thriving, biodiverse environment, preserving Africa’s wilderness for future generations.

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A herd of elephants drinking from a watering hole which is being filled.

ORKCA

ORKCA (Orange River-Karoo Conservation Area) in Namibia is currently protecting 160,000 hectares of land. Their mission is to restore and rewild the Orange River-Karoo ecosystem and eventually expand their landholding to 1 million hectares. This initiative focuses on re-establishing ecological connectivity within the region while promoting sustainable land use models, supporting both biodiversity and local communities. ORKCA’s efforts include tackling challenges like overgrazing, land degradation, and reintroducing species that were once native to the area, with the ultimate goal of creating a vast, contiguous conservation area for iconic wildlife species.

Learn More
A rocky bank next to a body of water with mountains in the background

Conservation Itineraries

The shadows of three people and one who is using a bow and arrow.
Hadza Community Safari

10 day adventure including time with the Hadza

£5,895per person

Spend time with the last hunter gatherer community in East Africa and explore northern Tanzania
Landscape shot of a rocky path cutting through dry grass with a large umbrella thorn tree in the background
Serengeti and Crater

6-10 day Northern Tanzania circuit adventure

£5,999per person

Our twist on a classic Serengeti & Ngorongoro Safari, staying in remote camps away from the crowds
Landscape shot of 8 people sitting on camp chairs in water.
Kruger Walking Safari

8-10 nights on safari in the Greater Kruger

£3,600per person

Explore two wildlife rich areas of the Greater Kruger on walking safaris with expert guides

Our Impact: Frequently Asked Questions

There are lots of questions regarding sustainability in the travel industry and how we are tackling the climate crisis and massive biodiversity decline. We attempt to answer some of these below, please get in touch if you have any more.

How do you choose local partners?

We carefully select our local partners and the properties we support based on their ability to offer incredible experiences and their commitment to people, the planet, and wildlife. We’ve worked with many of them for years.  We review local certifications and broader affiliations, but most importantly, we engage directly with them to share our purpose and ensure our values align.

Do you include carbon offsetting in the cost of your trip?

We donate 30% of profits to conservation , community and carbon projects. For every trip you book, we include a donation to Carbon Tanzania that takes responsibility for the carbon cost of your holiday. This includes your international flight, even if you booked it yourself. 

How much of the total cost of my holiday stays in the local community?

We’re working on that figure! We will publish an impact report with as much transparency as possible on leakage and funds going towards communities. Our commitment is to work with locally owned businesses and ensure that they also work with locally owned businesses. We know that the benefit from the tourism dollar can massively multiply if the supply chain is sustainable.