Purpose Driven African Adventures

Wild Paths was founded by me, Jonny May, a passionate Africa specialist with a deep-rooted desire to transform the travel industry. I firmly believe that travel has the power to change lives, support conservation, create meaningful employment, and shift perspectives. For the past 15 years, I’ve been fortunate enough to travel extensively across Africa. I’ve driven from Cape Town to Cairo, traversed the Sahara while leading camping safaris, and stayed in everything from community huts to the most exclusive private houses on the continent.

We want our world to be wilder. We seek greater biodiversity, and we want local communities to benefit from a more diverse and thriving environment. We support charities, foundations, and grassroots projects that align with this vision. For every trip we sell, we donate around 30% of our profit. This donation is split between local projects in the destination where the trip takes place and Carbon Tanzania – our partner for climate action.

We calculate the carbon cost of every itinerary we create, as well as our own Scope 1, 2 and 3 emissions. We do this for two key reasons:

• To take responsibility for the carbon that we produce. We support Carbon Tanzania and contribute  a portion of our 30% profit donation to their projects. This goes towards protecting  forests for climate, communities and wildlife. Our longer term  goal is to support similar projects in each destination we travel to.
• We want to bring carbon into the decision making process of booking a holiday.

We carefully select our local partners and the properties we support based on their ability to offer incredible experiences and their commitment to people, the planet, and wildlife. We’ve worked with many of them for years. We know that the teams on the ground that care most about their environment are the ones offering the best safaris. Our rival safari companies mainly select partners based on levels of luxury, back handers or where they worked on their gap year!