1. Introduction

Wild Paths Ltd (“we,” “our,” “us”) is committed to protecting and respecting your privacy. This privacy policy outlines how we handle and protect the personal information we collect from you in compliance with the Data Protection Act 2018.

2. Definitions

• “Personal Data”: Information relating to an identified or identifiable individual.
• “Processing”: Any operation performed on personal data, including collecting, storing, and using.
• “Data Controller”: Wild Paths Ltd, who determines the purpose and means of processing your personal data.

3. Information We Collect

We may collect and process the following personal data:

• Contact Information: Name, address, phone number, email address.
• Booking Details: Travel preferences, passport information, nationality, emergency contact details.
• Financial Information: Payment details for booking transactions.
• Health Information: Medical conditions, dietary requirements (only where necessary for the booking).
• Website Usage Data: Information about how you use our website, including IP address, browser type, and browsing patterns.

4. How We Use Your Information

We use your personal data for the following purposes:

• To process and confirm your booking.
• To communicate with you regarding your holiday and any related services.
• To comply with legal requirements, including immigration, customs, and security regulations.
• To enhance and improve our services based on feedback and website usage data.
• To personalise your experience and meet any special requirements during your holiday.
• To process payments securely.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual Obligation: Processing your data is necessary to fulfil our contract with you, i.e., to provide the travel services you have booked.
• Legal Obligation: We may process data to comply with legal obligations, such as immigration laws and regulations.
• Consent: Where we need to process special category data (e.g., health information), we will obtain your explicit consent.
• Legitimate Interests: We may process your data to improve our services and ensure the security of our website.

6. Sharing Your Information

We may share your personal data with:

• Third-party Service Providers: Such as hotels, airlines, and ground handlers, for the purpose of fulfilling your holiday booking.
• Payment Processors: To process payments securely.
• Government Authorities: If required by law for purposes such as immigration, customs, or security.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. This includes secure storage, encryption of payment details, and access controls to ensure only authorised personnel can access your data.

8. Retention of Data

We retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements. In some circumstances, you can ask us to delete your data (see Section 10 – Your Rights).

9. International Data Transfers

Some of our third-party providers are located outside the European Economic Area (EEA). When we transfer your personal data outside the EEA, we ensure that it is afforded a similar degree of protection, either by transferring to countries deemed to provide an adequate level of data protection by the European Commission or by using standard contractual clauses.

10. Your Rights

Under the Data Protection Act 2018, you have the following rights:

• Access: To request a copy of the personal data we hold about you.
• Correction: To request that we correct any incomplete or inaccurate data we hold about you.
• Erasure: To request that we delete your personal data when there is no good reason for us to continue processing it.
• Restriction: To request the restriction of processing of your personal data in certain circumstances.
• Objection: To object to the processing of your personal data where we are relying on legitimate interests as the legal basis.
• Data Portability: To request the transfer of your personal data to another party.

To exercise any of these rights, please contact us using the details in Section 13.

11. Cookies and Website Tracking

Our website uses cookies to collect information about how you use the site. This helps us to improve your browsing experience and tailor our services. For more information on how we use cookies, please refer to our Cookie Policy.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. Please check back regularly to stay informed of any updates.

13. Contact Us

If you have any questions, concerns, or wish to exercise your rights regarding your personal data, please contact us at:

Wild Paths Ltd
Address: Wild Paths, Boskenna, Dixon Terrace, Yealmpton, PL8 2NB, UK
Email: info@wildpaths.co.uk
Phone: 07568161707

14. Complaints

If you believe that we have not complied with your data protection rights, you can complain to the Information Commissioner’s Office (ICO). More information can be found on their website: https://ico.org.uk.